/
Fall '23 Marketing Recruitment

Fall '23 Marketing Recruitment

Owned by Caleb Lim, created
Last updated: Aug 24, 2023
2 min read

Driver

@Caleb Lim

Approver

@Caleb Lim

Contributors

@Caleb Lim @Hilary Nguyen (Unlicensed)

Informed

Officers (@Caleb Lim @Amrit Rathie (Unlicensed) @David Launikitis @Jake Spann @Shaurya)

Objective

Recruit a marketing team for Nebula Labs

Due date

9/9/2023

Key outcomes

Find and onboard a Head of Marketing

Find and onboard social media coordinators and graphic designers

Status

in progress

 Problem Statement

Currently, Nebula Labs lacks a marketing team in any sort of capacity. We aim to change that by recruiting externally for marketing talent within UTD.

Goals

  1. Expectations for division

    1. Market our products

    2. Market our events

  2. Different types of roles

    1. Head of Marketing

    2. Marketing Manager

  3. Headcount

    1. 1 HoM

    2. 4 Marketing Managers

In this section, CLEARLY define:

  1. Expectations for the division

    1. What will the division do

  2. Different types of roles

    1. This should include the roles and responsibilities for each position, as well as the experience we’re looking for from potential candidates

  3. Headcount

    1. How many people do we want

 Milestones and deadlines

Milestone

Owner

Deadline

Status

Milestone

Owner

Deadline

Status

Create marketing application

@Caleb Lim

8/21/23

COMPLETE

Create marketing graphic

@Hilary Nguyen (Unlicensed)

8/21/23

COMPLETE

Align on goals, recruitment strategy, and timeline

@Caleb Lim

8/21/23

COMPLETE

Send out all recruiting posts

@Caleb Lim

8/30/23

IN PROGRESS

 

 

 

 

Recruitment Strategy

  1. Clubs

    1. ACM (DONE)

    2. AIS (Caleb contact; confirmed)

    3. AIGA (pending Discord, DM, cometville)

    4. UX (confirmed)

    5. WWC (Caleb contact; confirmed)

    6. UTD Comet Marketing (cold contact; not started)

      1. Insta: Instagram (@utdcometmarketing)

      2. Pres linkedin: https://www.linkedin.com/in/kayleeac/

    7. DECA (cold contact; not started)

      1. Insta: Instagram (@utd_deca)

      2. Pres linkedin: https://www.linkedin.com/in/shivani-raval/

  2. Professors

    1. Edwardo Meta (Caleb contact; not started)

    2. Prof Egeland (Caleb contact; meet Sept 6th)

  3. Email Groups

    1. See if we can email all marketing students

      1. Asked Egeland

  4. Posters

  5. School Programs

    1. DMHP (Hilary contact; not started)

    2. Honors College (asked Jack)

TODO

  1. Send out Discord

    1. AIS (after kickoff tmr)

    2. Nebula (after kickoff announcement)

    3. WWC (after Wed 8/30)

    4. UX (pending)

    5. AIGA (pending)

    6. ProductBase (sent to Ragini)

  2. Email

    1. Egeland (email sent)

  3. IRL

    1. Meta (after class)

  4. School programs

    1. DMHP (Hilary contact)

  5. Instagram

    1. Post (DONE)

    2. Look for repost (pending access to Insta)

      1. Comet Marketing

      2. DECA

      3. ACM

      4. AIS

      5. HackUTD (talk to Kelly on Thurs)

      6. WWC (after Wed 8/30)


Timeline

  1. Recruit (August 23rd - September 6th)

    1. Always can extend if needed

  2. Pick Candidates (September 7th - 10th)

  3. Interviews (September 11th - 15th)

  4. Select + Onboard (week of September 18th)

 Reference materials

Recruiting Poster

Google Form

https://forms.gle/R8gkH8rL81FWUhjn8

Editable: https://docs.google.com/forms/d/1n5ntO3lctnPMYauxN1_6NY1SETBHBFpJYl6t_mipA80/edit