Definitions
User Persona (UP): A detailed description of a fictional individual representing a target audience segment. It includes demographic information, behaviors, goals, motivations, pain points, and other relevant characteristics.
Components of a User Persona:
Demographics: Age, gender, occupation, income level, education, location, etc.
Behaviors: Buying habits, usage patterns, preferred channels, etc.
Goals: What the user aims to achieve by using the product or service.
Motivations: Factors that drive the user's decision-making process.
Pain Points: Challenges or problems the user faces that the product or service can address.
Tech Savvy: Level of proficiency with technology, devices used, internet usage frequency, etc.
User Story: A user story is an informal description of a feature or functionality of a software product from an end user's perspective.
It typically follows a specific format: "As a [type of user], I want [some goal] so that [some reason]."
The user story is a communication tool between the product team and stakeholders to ensure a common understanding of what needs to be developed and why. It helps prioritize development tasks based on the value they deliver to the end user.
Components of a User Story:
Role/Actor: Describes the type of user or stakeholder involved.
Goal/Objective: States what the user wants to accomplish.
Benefit/Reason: Explain why the user wants to achieve this goal.