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Template - Product strategy

Template - Product strategy

 

Executive summary

 

 Where we play

Market landscape and competitors

Competitors

Strengths

Weaknesses

Threats

Competitors

Strengths

Weaknesses

Threats

 

 

 

 

 

 

 

 

 


Target audience

Priority

Audience

Size of the segment (TAM)

Priority

Audience

Size of the segment (TAM)

1

 

$

2

 

$

3

 

$

 

 How we win

Vision

 

Strategies

  1.  

  2.  

 

Differentiation

 

 How we execute

Execution plan

Priority

Objectives

Key Metrics

Priority

Objectives

Key Metrics

1

 

 

 

 

What we're not doing

 

Risks and mitigations

Risks

Impact

Mitigation

Risks

Impact

Mitigation

High / medium / low

 

 

 

 

 

Open questions and next steps

Question

Next step

Owner

Date of resolution

Question

Next step

Owner

Date of resolution

 

 

 

 

 

 

 

 Appendix