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Template - Product strategy

Template - Product strategy

Owned by Shaini Soni (Unlicensed), created

Jun 06, 2023

1 min read

1 Executive summary
2 Where we play
- 2.1 Market landscape and competitors
- 2.2 Target audience
3 How we win
- 3.1 Vision
- 3.2 Strategies
- 3.3 Differentiation
4 How we execute
- 4.1 Execution plan
- 4.2 What we're not doing
- 4.3 Risks and mitigations
- 4.4 Open questions and next steps
5 Appendix

Executive summary

Where we play

Market landscape and competitors

Competitors	Strengths	Weaknesses	Threats

Competitors

Strengths

Weaknesses

Threats

Target audience

Priority	Audience	Size of the segment (TAM)

Priority	Audience	Size of the segment (TAM)
1		$
2		$
3		$

How we win

Vision

Strategies

Differentiation

How we execute

Execution plan

Priority	Objectives	Key Metrics

Priority	Objectives	Key Metrics
1

What we're not doing

Risks and mitigations

Risks	Impact	Mitigation

Risks	Impact	Mitigation
	High / medium / low

Open questions and next steps

Question	Next step	Owner	Date of resolution

Question	Next step	Owner	Date of resolution

Appendix

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