Driver

Caleb Lim

Approver

Caleb Lim

Contributors

@ contributors

Informed

@ stakeholders

Objective

Recruit a marketing team for Nebula Labs

Due date

9/9/2023

Key outcomes

Find and onboard a Head of Marketing

Find and onboard social media coordinators and graphic designers

Status

 Problem Statement

Currently, Nebula Labs lacks a marketing team in any sort of capacity. We aim to change that by recruiting externally for marketing talent within UTD.

Goals

  1. Expectations for division

    1. Market our products

    2. Market our events

  2. Different types of roles

    1. Head of Marketing

    2. Marketing Manager

  3. Headcount

    1. 1 HoM

    2. 4 Marketing Managers

In this section, CLEARLY define:

  1. Expectations for the division

    1. What will the division do

  2. Different types of roles

    1. This should include the roles and responsibilities for each position, as well as the experience we’re looking for from potential candidates

  3. Headcount

    1. How many people do we want

(blue star) Milestones and deadlines

Milestone

Owner

Deadline

Status

Create marketing application

Caleb Lim

8/21/23

Create marketing graphic

Hilary Nguyen (Unlicensed)

8/21/23

Align on goals, recruitment strategy, and timeline

Caleb Lim

8/21/23

Send out all recruiting posts

8/30/23

(blue star) Recruitment Strategy

  1. Clubs

    1. ACM (Caleb contact)

    2. AIS (Caleb contact)

    3. AIGA & UX (Caleb contact)

    4. WWC (Hilary contact)

    5. UTD Comet Marketing (cold contact)

      1. Insta: https://www.instagram.com/utdcometmarketing/

      2. Pres linkedin: https://www.linkedin.com/in/kayleeac/

    6. DECA (cold contact)

      1. Insta: https://www.instagram.com/utd_deca/

      2. Pres linkedin: https://www.linkedin.com/in/shivani-raval/

  2. Professors

    1. Edwardo Meta

    2. Prof Egeland

      1. Mention Esmond & Hilary

  3. Email Groups

    1. See if we can email all marketing students

  4. Posters (probably overkill)

  5. School Programs

    1. DMHP

    2. Honors College

TODO

  1. Send out Discord

    1. ACM

    2. AIS

    3. Nebula

    4. WWC (after Wed 8/30)

    5. UX (pending)

    6. AIGA (pending)

    7. ProductBase (pending Ragini; yeet)

  2. Email

    1. Egeland

    2. Meta

  3. School programs

    1. DMHP

    2. CV

  4. Instagram

    1. Post on our socials

    2. Look for repost

      1. Comet Marketing

      2. DECA

      3. ACM

      4. AIS

      5. HackUTD

      6. WWC (after Wed 8/30)

(blue star) Timeline

  1. Recruit (August 23rd - September 6th)

    1. Always can extend if needed

  2. Pick Candidates (September 7th - 10th)

  3. Interviews (September 11th - 15th)

  4. Select + Onboard (week of September 18th)

(blue star) Reference materials

Recruiting Poster

Google Form

https://forms.gle/R8gkH8rL81FWUhjn8