Definitions
User Persona (UP): A detailed description of a fictional individual representing a target audience segment. It includes demographic information, behaviors, goals, motivations, pain points, and other relevant characteristics.
Components of a User Persona:
Demographics: Age, gender, occupation, income level, education, location, etc.
Behaviors: Buying habits, usage patterns, preferred channels, etc.
Goals: What the user aims to achieve by using the product or service.
Motivations: Factors that drive the user's decision-making process.
Pain Points: Challenges or problems the user faces that the product or service can address.
Tech Savvy: Level of proficiency with technology, devices used, internet usage frequency, etc.
User Story: A user story is an informal description of a feature or functionality of a software product from an end user's perspective.
It typically follows a specific format: "As a [type of user], I want [some goal] so that [some reason]."
The user story is a communication tool between the product team and stakeholders to ensure a common understanding of what needs to be developed and why. It helps prioritize development tasks based on the value they deliver to the end user.
Components of a User Story:
Role/Actor: Describes the type of user or stakeholder involved.
Goal/Objective: States what the user wants to accomplish.
Benefit/Reason: Explain why the user wants to achieve this goal.
User Persona
Demographics | |
|---|---|
Name | Emily Johnson |
Age | 21 |
Occupation | College Student |
Annual income | Part-time job |
Marital status | Single |
Family situation | Lives with roommates in off-campus apartment |
Location | Urban area near the university |
User Description |
|---|
Emily is a 21-year-old college student living in an urban area near her university. She's single and supports herself with a part-time job. |
Psychology | |
|---|---|
Personal characteristics | Tech-savvy, ambitious, detail-oriented |
Interests | Educational technology, academic success |
Personal aspirations | Graduate with honors, secure a good job |
Professional goals | Gain relevant work experience during college |
Pains | Time constraints, fear of choosing wrong professors |
Main challenges | Balancing coursework with part-time job |
Needs | Efficient tools for course planning |
Behaviors | |
|---|---|
Preferred channels | Online platforms, college bookstores |
Online behavior | Research-oriented, comparison searches |
Search terms | "Best professors for [course name]", "Student reviews professors" |
Triggers | Positive user reviews |
Barriers | Complicated user interfaces |