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Stakeholder summary
A/B testing on a Search Page, aiming to improve user navigation and reduce confusion on the trends page.
Where?
On the trends webpage using randomly generated views
Metrics used:
Status colour Green title primary metric Session Time
Clicks
No. of Times Navigated back to home page
Status colour Blue title secondary metric Feedback/Rating pop window
Total Sample Size: 100
Time: 1 Week
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What type of experiment is this?
Search Page A/B Testing
What user problem is being solved
Helps user navigate the search page and also reduces any confusion in using the trends page
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Status colour Green title primary metric Session Time
Clicks
No. of Times Navigated back to home page
Status colour Blue title secondary metric Feedback/Rating pop window
Targeting
Where will this experiment run?
Live on Trends page using randomly generated views for the same weblink
Who will see it?
Current UTD students
What is the traffic allocation (% in total let in based on targeting)?
100%
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