User Personas tells us about the user, their pain points & goals.
So What?
Gives us organized ideal users we are dealing with.
Gives us better understanding of the users.
Guiding points to derive better features to help bring value to the users.
Guiding points for better Product Design UX/UI
Guiding points for better Product Marketing
Template
Personas must be:
Relatable: You want your team to relate to the persona almost as if it is a person they know.
Concise: Put only those details relevant enough for your team to design and build features for the product.
Well-researched: Start with a blank slate, perform market research, float surveys, conduct interviews and validate them with your team.
Well-structured: Structure your findings to create a story. This will put the team and stakeholders in the user’s shoes.