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Role/Actor: Describes the type of user or stakeholder involved.
Goal/Objective: States what the user wants to accomplish.
Benefit/Reason: Explain why the user wants to achieve this goal.
User Persona
Demographics | |
|---|---|
Name | Emily Johnson |
Age | 21 |
Occupation | College Student |
Annual income | Part-time job |
Marital status | Single |
Family situation | Lives with roommates in off-campus apartment |
Location | Urban area near the university |
User Description |
|---|
Emily is a 21-year-old college student living in an urban area near her university. She's single and supports herself with a part-time job. |
Psychology | |
|---|---|
Personal characteristics | Tech-savvy, ambitious, detail-oriented |
Interests | Educational technology, academic success |
Personal aspirations | Graduate with honors, secure a good job |
Professional goals | Gain relevant work experience during college |
Pains | Time constraints, fear of choosing wrong professors |
Main challenges | Balancing coursework with part-time job |
Needs | Efficient tools for course planning |
Behaviors | |
|---|---|
Preferred channels | Online platforms, college bookstores |
Online behavior | Research-oriented, comparison searches |
Search terms | "Best professors for [course name]", "Student reviews professors" |
Triggers | Positive user reviews |
Barriers | Complicated user interfaces |